Our expertise in qualitative research comprises several areas, such as:
- consumers' habits and attitudes
- brand image and positioning
- marketing mix
- advertising research (pre- and post- evaluation)
- concept development (screening and fine tuning)
- product development
- pack development
- market scenario analysis
- social research
- children and youth research
- specific target research (professionals, opinion leaders, doctors, etc.)
- training on qualitative marketing research